> For the complete documentation index, see [llms.txt](https://justin-se.gitbook.io/justin-se-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://justin-se.gitbook.io/justin-se-docs/front-end-development/user-experiance-design/ideate-solutions.md).

# Ideate Solutions

## **How to ?**

1. **Think**\
   come out any idea with mental of “no bad idea”,\
   share as many idea as possible, it might work even it sound crazy.\
   in this stage, quantity is important than quality.
   * Brainstorming out loud
   * Documenting all ideas
   * Focusing on quantity without allowing evaluation
   * Gathering diverse team
   * Questioning the obvious
   * Evaluate ideas
2. **Evaluate**\
   Judge the idea , turn quantity to quality.
   * is it technically possible ?
   * is it the best way to solve problem ?
   * is it benefit the business ?

## **Define Goal Statement**

**Template :**\
Our < Product >,\
will < Action >,\
which will affect < Benefits > by < Product's Solutions >.\
We will measure by < Impact Measurement >.

**Example :**\
Our **AI Code Assistant "Github Co-pilot"**\
will **give code suggestion to user**,\
which will **affect productivity of user**,\
We will **measure effectiveness by how much code suggestion user accepted.**

## **Competitive Audits**

Competitive Audits is an overview of your competitors’ strengths and weaknesses.

Knowing what Competitors doing can save our time on research, \
and we can improve what they didn’t do well.

**\* Stakeholder will like to see an audit**

### Different kind of Competitor

* **Direct Competitor**
  * same goals
  * provide similar solution to solve problem
  * targeting same audience groups
* I**ndirect Competitor**
  * similar goals
  * provide different solution
  * targeting different audience

### **Limitation of Competitive Audits**

after doing audits across different products & solutions, \
it could limit your creative\
don’t just copy the design but know why is it do like this, \
because competitor's solution might not in all case.

### **Research the Competitors**

#### Make a table of difference between competitors

* Goals
* Providing Solution
* Target Audience, Device & Platform Supported
* Unique value proposition
* Price / Cost
* Pros & Cons :
  * features
  * visual design
  * interface design
  * promotion content : can user know it is what they looking for?
  * user experience
  * mobile design
  * desktop design
  * accessibility

<table><thead><tr><th width="138.7265625">Competitor</th><th>Competition</th><th>Goals</th><th>Solution</th><th>Target Audience</th><th>Price</th><th width="219.515625">Pros &#x26; Cons</th></tr></thead><tbody><tr><td>Co-pilot</td><td>Self</td><td>AI Code Assistant</td><td>AI Built into code editor</td><td>Developers</td><td>$</td><td><p>+ Multiple AI model </p><p>+ VSCode plugin </p><p>+ Chat interface <br>+ Mobile access </p><p>+ Voice Control</p></td></tr><tr><td>Cursor</td><td>Direct</td><td>AI Code Assistant</td><td>AI Built into code editor</td><td>Developers</td><td>$$</td><td><p>+ Multiple AI model </p><p>+ Aggressive prompting </p><p>+ Chat interface </p><p>- No mobile access</p></td></tr><tr><td>Chat GPT</td><td>Indirect</td><td>General AI Assistant</td><td>Chat like User Interface</td><td>Human that can access internet</td><td>$$</td><td><p>+ Mobile access </p><p>+ Voice control <br>+ Chat Interface</p><p>- Multi Purpose Model </p><p>- Single series of AI Model - No code editor plugin</p></td></tr><tr><td></td><td></td><td></td><td></td><td></td><td></td><td></td></tr></tbody></table>

#### **Detail measurement of the competitors:**

* analysis of trends among competitors.
* How competitors position themselves in the market.
* Analysis impact of each Pros & Cons.
* Highlight gaps in the competitors’ products
* Identify opportunities where our product can stand out and make it valuable.

**Self check of the reports**

* Is competitive audit goals clear?
* Do we review the products that the competitors have to offer?
* Do it include three to six features for comparing the businesses that are based on the competitive audit goal?
* include list of all Pros & Cons in one individual list?

#### **Present Competitive Audits**

one of important things in presentation is let audience know what we doing.

1. **Objective :** why we do these audit? build new product? issue raised? client’s questioning?
2. **Main Research Questions :** what is our target? make money ? market share ?
3. **Procedure :** how we made this research? we use the competitors product, look for user comments, etc.

#### Summarize the findings

1. **Competitive audit goal(s).** \
   Enter the goal(s) from the top of your audit spreadsheet.
2. **Who are key competitors?** \
   Consult your research and the general information section of your audit, \
   describe each competitor in 1–2 sentences. \
   Be sure to note whether they are direct or indirect competitors.
3. **What are the type and quality of competitors’ products?** \
   Describe what each competitor offers, \
   make note of what they do well and what could improve. \
   Your answers should be complete but brief, a short paragraph (2–5 sentences) for each competitor.
4. **How do competitors position themselves in the market?** \
   Describe competitor’s target audience in sentences. \
   Specify characteristics of their ideal customers \
   (e.g., age, location, income, spending habits, etc.).
5. **How do competitors talk about themselves?** \
   Consider each company’s value proposition. \
   Summarize what they claim is unique about their offerings in 2–3 sentences.
6. **Gaps**\
   Consider what your competitors fail to do. \
   Identify 2–3 gaps in the market that they do not fill, \
   it could be the key difference to entry the market.\
   (e.g., design, features, customization, etc.).
7. **Opportunities:** \
   Consider ways you might address the market gaps you identified. \
   List 2–3 opportunities for your product to stand out from its competitors.